To jointly promote the development of Asian e-sports, the Olympic Council of Asia and Tencent reached a strategic cooperation
On January 20, the Olympic Council of Asia (hereinafter referred to as the Olympic Council of Asia) and the Asian Electronic Sports Federation (hereinafter referred to as the Asian Electronic Sports Federation) launched a kick-off meeting to promote the development of Asian e-sports with the theme of 'Asian Competition Release'. Cooperation signing ceremony. The guests had a full exchange on topics such as 'the future development path of sports and e-sports in Asia' and 'the construction of sports in Asia', and announced the strategies of the Olympic Council of Asia and Tencent, the Asian Electric Sports Federation and Tencent E-sports Cooperation and future planning of the 'Road to Asian Games' Asian Games journey.
Tencent Advertising, Kia United, League of Legends mobile game professional league reached a strategic cooperation
On January 19, the Kia & League of Legends mobile game professional league strategic cooperation conference with the theme of 'New Wave New Kia' officially kicked off in Shanghai. Tencent Advertising, Kia and the League of Legends mobile game professional league (WRL: Wild Rift League) officially reached a two-year strategic cooperation to jointly improve the ecological construction of the League of Legends mobile game e-sports. As pioneers and practitioners in the field of e-sports, the three parties will further expand the breadth and depth of cooperation in the future, strengthen the all-round exploration of the commercial value, cultural value and social value of the e-sports industry, and constantly explore new possibilities of the e-sports industry , join hands to build a healthy and stable e-sports industry ecology.
NaVi named best team of HLTV 2021
At 2:00 a.m. on January 23, HLTV launched the annual TOP 20 awards ceremony related activities, and at the same time announced the winner of this year's best team is Natus Vincere. Of course, there is no doubt that this must be won by NaVi, the absolute winner in 2021. They have won multiple top-level championship titles in the past year, and they are also PGL Major champions. NaVi in 2021 will definitely be loaded CS:GO History.
Microsoft buys Activision Blizzard for $68.7 billion
On January 18, Microsoft officially issued a statement saying that it will acquire Activision Blizzard for $95 per share in all cash, including Activision Blizzard’s net cash, and the transaction value is $68.7 billion. According to the Wall Street Journal, Microsoft's acquisition of Activision Blizzard will exceed $50 billion. Activision Blizzard (ATVI.US) U.S. stocks rose in a straight line before the market opened, rising 37.64% to $90 before trading was suspended. According to Microsoft's announcement, the transaction is in pure cash. After the acquisition, Microsoft will become the world's third-largest gaming company by revenue, after industry giants Tencent and Sony. Planned acquisitions include well-known titles from Activision Blizzard and subsidiary King, such as the Warcraft franchise, Diablo, Overwatch, Call of Duty and Candy Crush.
Empowering [e-sports + hotel] business innovation Tencent E-sports and Ouyu Technology reach a strategic cooperation
On January 20, Tencent E-Sports and Ouyu Technology formally signed a national strategic cooperation agreement for e-sports hotels. The two parties will rely on their own advantages to carry out extensive and in-depth cooperation in 'e-sports + hotels'. This cooperation is not only to provide young consumers with a fully immersive e-sports hotel scene experience including 'high-quality accommodation, e-sports experience, events and activities, leisure and entertainment, and consumption derivatives', but also to improve e-sports through digital solutions. Competitive hotel customer acquisition ability, operation ability and brand marketing ability, promote the accommodation industry to usher in a new stage of development.
On January 21, PUBG Mobile announced that major changes will take place in the PUBG Mobile e-sports ecosystem in 2022. The first change is related to the PUBG Mobile Pro League (PMPL for short). The top PUBG Mobile league will take on a new format, changing the existing seasonal relegation format to a one-year cycle. PMPL will also change in some regions, notably EMEA (Europe, Middle East and Africa) and MENA&SA (Middle East, North Africa, South Asia), which will now be categorized as Europe, South Asia and Middle East and Africa. Finally, PMPL will add two new regions: PMPL Africa and PMPL Pakistan. The PUBG Mobile Club Open (PMCO for short) will also be restructured. New competitions will be held in South America, Europe, Africa, the Middle East and Asia. Teams from the PMCO will no longer advance directly to the Pro League, but will have a chance to enter the Pro League in 2023 through PMNC and PMNC Regional Cup competitions.